[1]
Iļjins, A. , Luika, S. , Fernate, A. and Boobani, B. 2025. Exploring Football Brand Image Through Fan Experience and Preferences: A Pilot Study from the Latvian Professional League. Qubahan Academic Journal. 5, 4 (Nov. 2025), 399–408. DOI:https://doi.org/10.48161/qaj.v5n4a2020.