Istianingsih, N., Masnun, A., Zulkifli, Z., Rianto , R. and Zakiah, T. 2026. An Integrating AI-Driven Hyper-Personalization, Customer Experience, and E-Trust to Explain E-Loyalty in Indonesian E-Commerce: A PLS-SEM Study. Qubahan Academic Journal. 6, 2 (May 2026), 355–365. DOI:https://doi.org/10.48161/qaj.v6n2a2328.