CALANCHEZ URRIBARRI , A. .; CHAVEZ VERA, K. . Adoption of Disruptive Technologies in Marketing in Latin American Organizations: A Documentary Review . Qubahan Academic Journal, [S. l.], v. 5, n. 4, p. 703–722, 2025. DOI: 10.48161/qaj.v5n4a1956. Disponível em: https://journal.qubahan.com/index.php/qaj/article/view/1956. Acesso em: 17 jan. 2026.