ISTIANINGSIH, N.; MASNUN, A.; ZULKIFLI, Z.; RIANTO , R. .; ZAKIAH, T. . An Integrating AI-Driven Hyper-Personalization, Customer Experience, and E-Trust to Explain E-Loyalty in Indonesian E-Commerce: A PLS-SEM Study. Qubahan Academic Journal, [S. l.], v. 6, n. 2, p. 355–365, 2026. DOI: 10.48161/qaj.v6n2a2328. Disponível em: https://journal.qubahan.com/index.php/qaj/article/view/2328. Acesso em: 18 may. 2026.