K. , S. .; VELMURUGAN , T. . Intergenerational Shifts in Equity Investment Behavior: From Traditional Media to Social Media Among Family Business Investors. Qubahan Academic Journal, [S. l.], v. 6, n. 2, p. 112–138, 2026. DOI: 10.48161/qaj.v6n2a2403. Disponível em: https://journal.qubahan.com/index.php/qaj/article/view/2403. Acesso em: 7 may. 2026.