https://journal.qubahan.com/index.php/qaj/issue/feed Qubahan Academic Journal 2024-04-13T13:24:04+00:00 Saman M. Almufti saman.almofty@gmail.com Open Journal Systems <p><em>Qubahan Academic Journal</em> (QAJ) is a quarterly academic journal published by the Qubahan QAJ publishes original researches in all areas of Science and Social Science. QAJ is a Peer-Reviewed Open Access journal. QAJ provides immediate, worldwide, barrier-free access to the full text of research articles without requiring a subscription to the journal. </p> https://journal.qubahan.com/index.php/qaj/article/view/185 Islamic Stocks and Russia – Ukraine War: Evidence from the Jakarta Islamic Index 2023-11-17T21:18:21+00:00 Erna Listyaningsih amirmuk06@gmail.com Amirul Mukminin amirul.mukminin@unja.ac.id Lenny Marzulina amirmuk06@gmail.com Kasinyo Harto amirmuk06@gmail.com Muhammad Rachmad amirmuk06@gmail.com Muazza Muazza amirmuk06@gmail.com <p>Previous research revealed that non-economic variables affected stock returns. War is one of the non-economic factors. All international stock markets were under pressure because of the conflict between Russia and Ukraine. The purpose of this study was to investigate returns and the liquidity of Jakarta Islamic Index (JII) stocks around the President Putin’s announcement the war Russia – Ukraine on 24<sup>th</sup> of February 2022 using an event study. JII stocks are sharia-compliant stocks with a high market capitalization, high level of liquidity, and low volatility. According to these findings, even though the abnormal return had a significant negative on the sixth day before the event date, the paired sample t test indicated that the abnormal return was not significant. However, JII's liquidity was significantly impacted on this shock. This demonstrates that the incident had little effect on the price of JII stocks. These characteristics lead to the prediction that the JII be able to withstand this shock. This study also has practical implications for investors, such as taking external shocks into account when selecting stocks.</p> 2024-04-18T00:00:00+00:00 Copyright (c) 2024 Qubahan Academic Journal https://journal.qubahan.com/index.php/qaj/article/view/207 Global Education Development Plan to Build Sustainable Education Based on Artificial Intelligence 2023-11-22T21:28:46+00:00 Siti Marisa siti.marisa@fai.uisu.ac.id Gunawan Gunawan gunawan@polimedia.ac.id Evi Susilawati evisusilawati@fkip.uisu.ac.id <p>Global education is an important aspect in preparing a generation ready to face the challenges of the future. In an effort to develop sustainable education, the use of artificial intelligence is one of the interesting potentials to consider. The research aims to explain the design of global education development aimed at developing AI-based sustainable education through library studies. The study uses a library study method by collecting, analysing, and synthesizing research, scientific articles, reports, and other relevant literary sources. The research focuses on three important aspects in the design of AI-based global sustainable education development, namely, learning personalization, adaptive curriculum development, and student progress assessment and monitoring. The library study results show that the use of AI in education can enable more effective learning personalization. With AI, learning materials can be tailored to individual student needs and preferences, enhancing their engagement and understanding. Furthermore, AI-supported adaptative curricular development allows learning experiences that are adapted to student development and capabilities. Student progress evaluation and surveillance can also be enhanced through the application of AI. This technology can provide more objective and comprehensive assessment of student progress, helping teachers to provide more timely feedback and support better decision-making in learning planning. While the potential for the use of AI in sustainable global education is promising, there are challenges and consequences to bear in mind. Ethical aspects, student data privacy, and fairness in access and use of AI technology should be key concerns in designing sustainable global education development. The study provides insight into the design of AI-based sustainable global education development through library studies. These findings could provide a basis for further research and provide practical guidance to stakeholders in adopting and implementing AI technologies responsibly to develop sustainable education at a global level.</p> 2024-04-25T00:00:00+00:00 Copyright (c) 2024 Qubahan Academic Journal https://journal.qubahan.com/index.php/qaj/article/view/514 Beyond Likes and Shares: Unveiling the Sequential Mediation of Brand Equity, Loyalty, Image, and Awareness in Social Media Marketing's Influence on Repurchase Intentions for High-Tech Products. 2024-04-13T13:24:04+00:00 K Laveen Kumar 121963602016@gitam.in S Anjani Devi asureddy@gitam.edu <p>This study aims to investigate the impact of social media marketing activities (SMMA) on repurchase intention (RPI) with the mediating effect of brand equity (BE), Brand loyalty (BL), Brand image (BI), and Brand awareness (BA) on high-tech products. This study utilized a purposive sampling technique. The data were collected through a structured questionnaire technique from 385 consumers. The descriptive data analysis through SPSS and hypothesis testing through SMART PLS (3.330). The results demonstrate that SMMA positively influences RPI. Additionally, BL, BA, and BI positively mediate the relationship between the SMMA and RPI. Finally, BE negatively mediates the relationship between SMMA and RPI. In theory, it enhances our comprehension of the mechanisms by which SMM impacts consumer behaviour, illuminating the intermediate functions of brand-related notions. In essence, the results provide useful information for marketers who want to use social media platforms efficiently to increase the likelihood of customers buying high-tech products again.</p> 2024-04-24T00:00:00+00:00 Copyright (c) 2024 Qubahan Academic Journal https://journal.qubahan.com/index.php/qaj/article/view/232 The Optimization of Digitalization in Facing Global Competition: The Case of Islamic Accounting 2023-11-17T03:02:28+00:00 Kamilah K. kamila@uinsu.ac.id Yenni Samri Juliati Nasution yenni.samri@uinsu.ac.id <p>Analyzing the optimization that needs to be done from the digital aspect of Islamic accounting to improve student competence to compete in the world of work according to company needs. This study investigates and analyzes this based on the perspective of Islamic accounting graduate students as a workforce and the perspective of company stakeholders as employers. They are using a qualitative descriptive approach. In-depth interviews with research participants collected data and then analyzed using the Miles and Huberman model. The findings show that it is essential for Islamic higher education to integrate technology into the learning process. Make adjustments to meet the needs of the company and the learning provided. The most proposed optimization towards the digitalization of Islamic accounting is using accounting software, Microsoft Excel, digital literacy regarding financial technology, and AI. These proposals are significant in shaping the readiness of graduates to compete in an increasingly competitive world of work. This research contributes to providing an overview of digitalization that needs to be optimized by Islamic higher education according to the needs of Islamic accounting graduates as a workforce and company stakeholders as employers. Islamic higher education can then use this picture to shape student competencies to be ready to compete in the world of work.</p> 2024-04-20T00:00:00+00:00 Copyright (c) 2024 Qubahan Academic Journal