Green Transformational Leadership and Sustainable Financial Performance: The Mediating Role of Green Work Engagement and Green Creativity in Emerging Economies
DOI:
https://doi.org/10.48161/qaj.v6n1a2252Keywords:
green transformational leadership, green work engagement, green creativity, sustainable financial performance, emerging economies.Abstract
This study examines how Green Transformational Leadership (GTL) influences Sustainable Financial Performance (SFP) through Green Work Engagement (GWE) and Green Creativity (GC) in emerging economies. Using purposive sampling, data were collected from 350 IT employees in Chennai, Bengaluru, and Hyderabad. PLS-SEM analysis revealed that GTL significantly enhances GWE and GC, which in turn improve SFP. Both variables act as partial mediators. The findings highlight the importance of green leadership in promoting employee engagement, creativity, and financial sustainability, helping firms attain sustainability goals while maintaining competitiveness in helping firms attain sustainability goals while maintaining competitiveness in resource-constrained markets. This study contributes by providing empirical evidence from the Indian IT sector, an underexplored context in green leadership research.
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