Synergizing Green Transitions: Exploring EV Usage Risks in South India through the UTAUT2 Model

Sailatha  Karpurapu; J. Naga  Venkata Raghuram

doi:10.58429/qaj.v4n1a370

Authors

Sailatha Karpurapu Research Scholar, VIT Business School, Vellore Institute of Technology, Vellore, Tamil Nadu, India -632014.
J. Naga Venkata Raghuram Associate Professor, VIT Business School, Vellore Institute of Technology, Vellore, Tamil Nadu, India -632014.

DOI:

https://doi.org/10.58429/qaj.v4n1a370

Abstract

Climate change can be combated, and sustainable transportation can be promoted by electric vehicles (EVs). Despite their versatility, they face multiple challenges when it comes to their uptake and habitual use. A comprehensive framework to clarify these factors, specifically in relation to EVs, is available through the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). Due to perceived risks, many users are hesitant to use electric vehicles despite their potential benefits. to develop and empirically test a model that forecasts the elements that affect consumers' acceptance of electric vehicles, the research aims to construct and empirically validate a model. The risk factor plays a significant role in behavioral intentions and usage of EVs in the South Indian context, as assessed through the reworked United Theory of Acceptance and Use of Technology model (UTAUT). 430 electric vehicle (EV) owners living in South India were surveyed and survey data was analyzed using a variance-based structural equation model (SEM). The newly suggested model explained 67.52% of the variance in terms of behavioral intention, and 43.58% of the variance in terms of actual usage. EV behavior and actual use were primarily influenced by risk factors, with mixed relationships between them, according to the study's empirical findings.

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Author Biography

J. Naga Venkata Raghuram, Associate Professor, VIT Business School, Vellore Institute of Technology, Vellore, Tamil Nadu, India -632014.

assossiate professor at VIT university, india

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