Creation of a Strategically Oriented Social Responsibility Management System in a Georgian Organization

Maia Chechelashvili; Nino  Chikviladze; Irina  Iashvili; Tamar  Kajaia; Khatuna  Kharkhelauri; Elisabed  Malania

doi:10.48161/qaj.v4n3a246

Authors

Maia Chechelashvili Department of Business Administration, Faculty of Business, Georgian Technical University, Tbilisi 0186, Georgia.
Nino Chikviladze Department of Business Administration, Faculty of Business, Georgian Technical University, Tbilisi 0186, Georgia.
Irina Iashvili Department of Business Administration, Faculty of Business, Georgian Technical University, Tbilisi 0186, Georgia.
Tamar Kajaia Department of Business Administration, Faculty of Business, Georgian Technical University, Tbilisi 0186, Georgia.
Khatuna Kharkhelauri Department of Business Administration, Faculty of Business, Georgian Technical University, Tbilisi 0186, Georgia.
Elisabed Malania Department of Business Administration, Faculty of Business, Georgian Technical University, Tbilisi 0186, Georgia.

DOI:

https://doi.org/10.48161/qaj.v4n3a246

Abstract

For Georgia, a country actively seeking integration with European and global markets, creating a strategically oriented system of social responsibility management in Georgian organizations can become a key factor of competitiveness. The research aims to identify the key components of a strategically oriented social responsibility management system and to study the problems accompanying its integration into the strategy of Georgian organizations. In the research process, methods of analysis and synthesis, statistical methods, time series visualization, induction and deduction, and systematic approach were used. Data were collected through surveys using Computer Assisted Web Interviewing (CAWI) and processed in Microsoft Excel. The study confirms the importance of a strategic approach to corporate social responsibility in Georgian organizations for sustainable development and integration into international markets. Using decomposition, key problems of effective implementation of corporate social responsibility are identified, among which regulatory uncertainty and strategic integration are highlighted as the most relevant for Georgian organizations; components of an effective social responsibility management system are formed. The actions, the implementation of which constitutes an adaptive algorithm for the formation of a strategically oriented system of social responsibility management, capable of ensuring the organization’s competitiveness in the long term, are defined. In the example of existing organizations, the significance of problems related to the implementation of socially responsible behavior and the assessment of the formation of key components of a strategically oriented system of social responsibility management are evaluated. It is recommended to switch from a tactical approach to social responsibility management to a strategic one, integrating it into corporate strategy and focusing on solving real social and environmental problems. The results of the study can be used by organizations as a roadmap for incorporating social responsibility into their strategy, which will contribute to increased competitiveness and long-term sustainable growth.

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