Enhancing Business Performance through Competitive Capability: The Role of Strategic Resources in Vietnamese Cashew Firms
DOI:
https://doi.org/10.48161/qaj.v6n2a2471Keywords:
Strategic resources, Competitive capability, Business performance, Dynamic capability theory, Vietnamese cashew industryAbstract
This study investigates the influence of strategic enterprise resources on business performance through the mediating role of competitive capability in Vietnamese cashew firms. Drawing upon Resource-Based View (RBV) theory and Dynamic Capability Theory, the study examines how technological capability, supply chain orientation, business strategy, and market orientation contribute to organizational competitiveness and performance. Data were collected from 560 managers and executives working in Vietnamese cashew enterprises. The measurement model was validated using Cronbach’s Alpha and Exploratory Factor Analysis (EFA), while Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS was employed to test the hypothesized relationships. PLS-SEM was selected due to the predictive orientation of the study, the complexity of the structural model, and the inclusion of multiple mediating relationships. The findings reveal that strategic resources significantly influence business performance both directly and indirectly through competitive capability. Technological capability and market orientation emerged as key drivers of competitiveness, while supply chain orientation and business strategy demonstrated substantial effects on organizational performance. The results emphasize the critical role of internal resource deployment and dynamic capability development in achieving sustainable competitive advantage within the Vietnamese cashew industry. The study contributes to the literature by extending RBV and Dynamic Capability Theory in the context of agri-business competitiveness and offers practical implications for managers and policymakers seeking to strengthen firm resilience and long-term growth.
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